I’m Bryan Socransky. I am the founder of Disruptive Consulting Group and the creator of the Status Quo Disruptor method™.

I help companies sell unbudgeted B2B solutions faster and get more customers. My consulting, training, and coaching are focused on three areas. Our Status Quo Disruptor method™,  value propositions, and Story-Powered Sales™. 


My services help you to move customers from unbudgeted to sold. By disrupting the status quo in favor of your innovative products and services.


Some background about me;

  • I’m married and have three kids – all girls! I have lots of stories about the trials and tribulations of being the only man in the house 😊

  • Born in Montreal. I have also lived in Ottawa and Toronto.

  • I speak English and French. Sort of.

  • I have a Bachelor of Arts in Political Science from McGill University.

  • I also have a Masters of Business Administration (MBA) from the University of Ottawa 

  • My certifications include Project Management Professional (PMP), Lean Green Belt, Mastering Value Propositions, HubSpot Inbound Marketing etc... 

  • I have taken extensive sales training including Target Account Selling, Sandler, and Channel Enablers.

  • About ½ my career was in Marketing and ½ my career was in Sales.

  • During my sales career, I sold over $15M in enterprise software / B2B SaaS. I exceeded my sales quota many times.

  • I was on the management team of Matrox Graphics, one of the fastest-growing Canadian startups. Matrox grew from $30M to over $600M in the 4 years I was at the company.

  • Worked at 6 startups and launched over 15 new products.

  • I also have big company experience having worked at companies such as Oracle and Genesys.

  • Founded my own startup, ConnectGood. It was really great idea but the company failed :( Lots of lessons learned.

  • I have traveled all over the world for work and pleasure – USA, Mexico, Singapore, South Korea, China, Cuba, Dominican Republic, Venezuela, Spain, Ireland, Denmark, Jamaica, Netherlands, France.

  • Traveled to every province in Canada except the territories

  • Toastmaster for over 10 years. I am currently the President of my local club.

  • I volunteer for a few different organizations including Futurpreneur, The Prince’s Turst Canada – Operation Entrepreneur and The Entrepreneurship Hatchery at the University of Toronto.

  • I sit on the Board of Directors of Heart Valve Voice Canada

  • In the winter I down hill ski and curl. In the summer I golf.

  • Avid reader. All genres. I especially like historical fiction. I read over 25 books per year.

​That’s enough about me. Let’s talk about you…

The complex B2B sale has a unique set of challenges. You often sell to several decision-makers. Also, the cost of what you sell is high, and your products and services are hard to explain. But I believe that these aren’t the main cause of long and elaborate sales cycles.

The biggest hurdle in complex B2B sales is when the customer has no budget for the product you sell. Such as products or services that are;

1.   Innovative

2.   Intangible

3.   In a new category

​In this type of sale, the status quo is the main competitor.  Selling an unbudgeted solution requires a different sales process than a transactional sale. You need to disrupt the status quo to get the customer to go from unbudgeted to sold. 

I lost plenty of deals to “no decision” or status quo during my 25+ years in complex B2B Sales & Marketing. Far more than I ever lost to direct competitors.  

My mission is to help my clients avoid the same mistakes I made! I remember spending 9+ months on sales opportunities only to lose them to no decision, lost budget, or postponed. Now, I get out of bed every day excited to help my clients sell faster and get more customers.

​Most of my clients are B2B businesses that sell unbudgeted products and services. They struggle to fill the top of the sales funnel. At the bottom of the funnel, many deals end with a ‘no decision’ or some form of status quo.

If this sounds like your current challenges let’s talk

Prospects are not responding?
Deals are taking a long time to close? 
Losing deals to "no decision"?