Story-Powered Sales™ is a four-month learning program comprised of;
Training: a one-day workshop
Coaching: a deliberate practice program that will help your salespeople establish the habit of business storytelling
Building your company story bank
All supported by a workbook and online companion program
The best sellers are storytellers, and this program creates a team of storytellers.
The training and coaching can be delivered virtually or in-person.
The SPS Story Bank is a collection of your best and most current stories that will help your salespeople sell. They can use the Story Bank to find the best stories to use for each of their conversations with prospects.
SPS Story Bank - example
Faster connection with
Faster sale because the buyer
is emotionally engaged
Greater customer buy-in
because everyone knows the story
What will the program do for you and your business?
You’ll have natural conversations that get to the heart of your client’s situation, without being pushy.
Prospects will infer and absorb your key selling ideas easily, with no extra effort from you. We call that a ‘pull’ strategy.
Your clients will remember you by your stories, so arranging follow-up meetings will be easier.
You’ll learn how to use your day-to-day experiences (your stories) to make and reinforce business points.
You’ll learn specific story patterns with which to move your opportunities from first contact to closure, closing more and better deals.
You’ll be able to help your clients overcome their fears, and you’ll easily manage the false beliefs and objections that arise in the buyer’s mind.
Finally, your personal relationships will improve as you shift to a richer, more human style of communication—sharing stories.
Still not sure that stories can be an effective tool?
Read more here on why you should use stories in complex B2B sales.