Who We Serve

The complex B2B sale has a unique set of challenges. You often sell to several decision-makers. Also, the cost of what you sell is high, and your products and services are hard to explain. But we believe that these aren’t the main cause of long and elaborate sales cycles.

The biggest hurdle in complex B2B sales is when the customer has no plans to buy the product you sell. Such as products or services that are;

1.   Innovative

2.   Intangible

3.   In a new category

In this type of sale, the status quo is the main competitor.  Selling something that is an unplanned purchase requires a different sales process than a transactional sale.

You need to disrupt the status quo to get the customer to go from unbudgeted to sold. 


Disruptive Consulting Group training, coaching, and consulting services can help. We have worked with many companies in complex B2B environments to sell faster and get more customers.

We work primarily in the technology industry -

Software, Hardware, IT Services, Telecommunications, and others